Susan George: Partnering with local businesses |

Susan George: Partnering with local businesses

Partnering with other local businesses can expand contacts and mutual marketplaces, helping to improve the bottom line of each business.

To ensure success, “invest some time in developing the partnership,” said Endrea Kosven, founder of EDK & Company, a marketing agency that works with small businesses.

Product compatibility is key criteria for selection of marketing partners. For example, if one owns a financial planning firm, establishing a relationship with businesses that provide accounting or estate-planning services might be a good fit. “Businesses that share a similar theme can band together and create a community event that attracts their target market,” said Kosven.

Social media channels are relatively inexpensive and practical ways to help promote one’s partners. A painter and a paint store might post discounts and upcoming promotions for each other on their Facebook pages and to Twitter followers. A restaurant could offer discounts to a local theater performance, while the theater may offer coupons for a complimentary dessert at the restaurant.

Nevada County Chambers of Commerce understand that leveraging resources through collaborative marketing programs can create affordable options for businesses. Member benefits may include cooperative advertising programs or discounted advertising fees that have been negotiated by the chambers with local media outlets. Special print media inserts, radio programs that highlight local businesses and a presence on Chamber websites also help a business expand its reach and ignite growth.

Nevada City Chamber

It is time for the Summer Nights in Nevada City! Three consecutive Wednesday evenings, July 12, 19, and 26, of street-festival fun await attendees looking for summer entertainment. Leading Sierra foothills musicians performing on outdoor stages, one-of-a-kind creations produced by local artists and crafters, delicious food offerings, and a beer-and-wine garden welcome crowds eager to enjoy the experience.

Bounce houses and face painting keep the kids occupied and this year’s special additions include a Classic Car Show every week and the exotic music and dance of Troupe Al Ama Belly dancers!

During Summer Nights, Nevada City’s landmark historic district is closed to motorized traffic and filled with arts, crafts, classic cars, food, drink and music. Hours are 6-9:30 p.m. There is no admission charge.

For more information visit:

Penn Valley Area Chamber

The Penn Valley Business for Breakfast networking meeting will be held 7 a.m. Thursday, Aug, 3, at Buttermaker’s Cottage in Western Gateway Park. The cost to attend for Chamber members is $10 and $15 for non-members. Call 432-1802 for information.

The good and the bad news is that 24th annual Roots & Wings Boat Cruise and Wine Tasting event held at Lake Wildwood is sold out! The Penn Valley Area Chamber of Commerce is partnering with the Rotary Club of Penn Valley to co-sponsor and staff a stop at one of the lovely lakefront homes along the cruise route. Each stop furnishes delicious catered food and wine tasting by a local winery. Proceeds from the Aug. 5 event help provide resources that support and enhance the educational opportunities in the Penn Valley School District.

The Chambers of Commerce will continue to bustle with activity during the month of August at the Nevada County Fair, United Way’s Grills n’ Grills event and Nevada City Uncorked. Be sure to check the Chamber websites or for a complete listings of upcoming community events.

Susan George is a co-founder of The Nevada County Regional Chambers of Commerce. She can be reached at

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