Sierra Business Council to hold summit on sustainable business practices |

Sierra Business Council to hold summit on sustainable business practices

The Sierra Business Council will hold its Peak Innovation Summit from Oct. 8-10 at Granlibakken in Tahoe City. The event will feature local and national organizations and business leaders presenting profitable and sustainable business practices that have helped improve the quality of the Sierra region and environment.

“For Sierra Nevada communities to thrive, we must be proactive in advancing triple bottom line initiatives that create opportunities for the region while simultaneously building economic, environmental and community capital,” SBC President Steve Frisch said.

As a regional non-profit and network of more than 4,000 businesses, community organizations, local government groups and individuals, the council will bring together innovators from throughout the industry to provide networking and collaboration opportunities for projects that develop and amplify social, environmental and economic capital.

The summit will provide action steps that businesses can implement on the path toward sustainability. One panel will showcase the benefits of sustainable business practices, giving business owners and managers strategies to cut expenses, while building customer loyalty and contributing to the Sierra’s environmental health.

“In the Sierras, the environment is a huge part of our economy,” Frisch said. “Sustainability is all about doing the right thing economically beneficial for both the private sector, and for the communities they operate in. Business plays a critical role because private sector investment comprises about 80 percent of the marketplace; their actions will have a larger impact than public sector investments.”

Participants at the summit will also learn ways to reduce negative impacts on the environment and contribute to employee wellbeing while saving money and increasing profits in a panel moderated by Richard Eidlin, co-founder and Policy Director of the Washington D.C.-based American Sustainable Business Council.

“Richard Eidlin will be looking at how their more than 200,000 business member companies are working to engage business, government and social sector organizations in a constructive dialogue about valuing social and environmental benefits of business,” Frisch said. “By promoting a market based business system built on integrity and honesty, competition and collaboration, working together to spur innovation and allocate resources more efficiently.”

Joanna Walters, from Truckee-based Sierra Cost Management, will share case studies on how small companies are saving money by reducing waste costs through recycling and employee education, while Stacy Caldwell, CEO of Tahoe Truckee Community Foundation, will moderate a panel with Reno’s Rebecca Gasca from The Burning Man Project, Don Macke from the Center for Rural Entrepreneurship, and San Francisco-based Sally Bingham from Interfaith Power and Light.

Sponsored by groups which include the Sierra Nevada Conservancy, Sierra Pacific Industries, Squaw Valley Alpine Meadows USA, Granlibakken Resort, Clear Capital and Clif Bar, the event will offer early bird registration including meals, a film festival and optional morning and Friday afternoon activities for $499.

“We want to celebrate and recognize the good work being done in the region to advance sustainable economic development projects by local leaders and the Sierra Business Council over the last 20 years,” Frisch said.

For more information, go to

To contact Staff Writer Ivan Natividad, email or call 530-477-4236.

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