New leader for Grass Valley (Group) |

New leader for Grass Valley (Group)

Grass Valley USA, formerly known as the Grass Valley Group, announced Monday the appointment of Tim Thorsteinson as the company’s new president and CEO, effective immediately.

Thorsteinson has held numerous senior roles in the broadcast technology industry, including as the former President and CEO of Grass Valley LLC, which was founder in Grass Valley in 1959 by Dr. Donald Hare. The company currently lists San Francisco as its headquarters on its website.

horsteinson has also been President of the broadcast communications division of Harris Corp., and president and CEO of Leitch, which Harris Corp. acquired in 2005. Most recently Tim was President and CEO of Enablence Technologies Inc. beginning April 2010.

“Grass Valley is uniquely positioned to help lead the broadcast industry into the multi-platform era and I am excited to be joining the team,” Thorsteinson said. “I know first hand of the rich history of technical innovation that our customers around the world have come to expect from Grass Valley and I intend to continue that tradition through our powerful product portfolio and best in class solutions.”

Thorsteinson replaces Alain Andreoli, who was put into the position in January 2011 following Grass Valley’s acquisition by Francisco Partners, a San Francisco-based investment firm.

“Having led the successful acquisition and carve out of Grass Valley from Technicolor two years ago, Alain Andreoli has stepped down and will leave the business at the end of January,” reads a statement from Grass Valley.

In addtion to acquisitions, Grass Valleyoutsourced its final assembly and testing operations from its Nevada City headquarters in July under Andreoli’s helm, followed shortly by a lay-off of 34 local employees.

After the outsourcing, the company’s Nevada City facility continued to handle purchasing, customer support and switcher engineering, according to an industry source familiar with the situation who did not want to be identified.

In 2009, Grass Valley had nearly 300 employees at its Nevada City facility, according to a former employee. Following a 10 percent reduction, the company had around 270 employees in 2011 in Nevada City, the employee said.

Currently, Grass Valley’s employer class size is between 100 and 249 employees, according to California’s Employment Development Department.

“Make no mistake: the best video production tools from the industry’s market leader will continue to be invented in Nevada City for many years to come,” Andreoli told The Union in a July 2012 email interview. “Some of the best experts in the world are in Nevada City, and they wear a Grass Valley badge, we are proud to have them with us.”

Grass Valley prospered from the elections and Olympics in 2012, Andreoli said that July. The company has facilities in Burbank; Norcross, Ga.; Montvale, N.J.; Hillsboro, Ore.; Salt Lake City, Utah; and Miami; as well as Canada, several European countries, Dubai, Russia, Japan, Australia, New Zealand and a handful or Asian countries.

“We are pleased to have Tim Thorsteinson join Grass Valley at this pivotal point in the company’s transformation. Tim’s in-depth industry knowledge and his proven track record of value creation will ensure Grass Valley’s continued success as an independent leader in the rapidly evolving broadcast infrastructure market”, said David Golob, partner at Francisco Partners and Chairman of the Board of Grass Valley, said in the statement. “I would also like to thank Alain for all of his contributions in helping to re-establish Grass Valley as an independent company.”

To contact Staff Writer Christopher Rosacker, e-mail or call (530) 477-4236.

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