Meet your merchant: Tragedy leads woman to start healthy pet food business in Nevada County
Shinto’s Pet Food
Address: 120 Joerschke Dr. #2, Grass Valley
Facebook: Shinto’s Pet Food
Grand opening/open house: Dec. 2. 10 a.m. to 1 p.m., critter pictures with Santa. 1 p.m. to 3 p.m., critter luncheon. 3 p.m. to 5 p.m., cocktails and appetizers for critters and humans.
New event: Pet food cooking classes offered in JanuaryFor more "Meet Your Merchant" stories go here!
An adventurous soul, Lindsey McClerin was living in Cancun, Mexico more than two decades ago when she and her husband, Kip, adopted a female Pekinese-Maltese mutt. Inspired by her religious studies classes in college, she named the dog Shinto, after a Japanese religion that translates into “Way of the gods.”
Tragically, McClerin lost her husband to a brain aneurysm, and from then on, Shinto remained a cherished link to the life she had lived with Kip. When Shinto was diagnosed with ovarian cancer at the age of 10, McClerin went on a passionate mission to do whatever she could to keep her beloved dog alive and healthy.
With the famous words of Hippocrates in mind — “Let food be thy medicine and medicine be thy food” — she began researching the best possible nutrition for Shinto. She was shocked by the ingredients in most commercial pet foods, which are often full of preservatives and additives and lack basic, much-needed nutrients.
That was enough to motivate McClerin to begin cooking Shinto’s meals herself, customized to alkalize her dog’s system and increase her white blood cell count. Shinto went on to live for another six years.
“Too often you see pets going from commercial kibble to antibiotics to chemo,” she said. “These animals need to detox and let their bodies heal themselves.”
In 2010, McClerin moved to Grass Valley. She became a certified pet nutritionist and launched her business, “Shinto’s Pet Food” from her home in 2011. She started out selling her homemade pet food and supplements at the North Star Farmer’s Market in Grass Valley and was thrilled when she made $50 on her first day. But she quickly expanded and went on to sell her goods at 18 farmers’ markets around the foothills and Bay Area.
“But when I was accepted into the Agricultural Institute of Marin’s farmers’ market in San Rafael it changed my world,” said McClerin. “It’s the largest in California.”
That led to a host of wholesale accounts, and suddenly her house was full of coffin-sized freezers and chicken was cooking 24 hours a day, she said. When her new boyfriend, Justin Thacker, arrived to pick her up, he was stunned.
“She had freezers all over the house — the only place to sit was in the bedroom,” he said, with a laugh. “I could see that it was a great product and a brilliant idea, but the business needed to be streamlined.”
A tile setter by trade, Thacker helped McClerin slowly begin to build her store and commercial kitchen on Joerschke Drive in Grass Valley. Determined to build it debt-free, McClerin would buy needed equipment and supplies during the months when sales were especially good. Friends and family would pitch in with construction to minimize costs.
After five years in business, McClerin finally opened the doors of “Shinto’s Pet Food” in June of 2016, a true labor of love.
In addition to her dog and cat food — cooked from scratch on site, she will be offering pet food cooking classes after the first of the year. An official grand opening and open house is scheduled for Dec. 2, complete with pet pictures with Santa, a two-course meal for dogs (Angus tri-tip or chicken and turkey) and appetizers for humans.
Examples of fresh-frozen wet dog and cat food dishes available at the gluten-free store include antibiotic free chicken and organic brown rice; free range turkey and organic brown rice, quinoa or steel cut oats; wild bison, liver and organic beets and more.
Shinto’s whole food supplement includes 40 ingredients and is designed to purify and detoxify the kidneys, liver and colon; assist in oral health; help decrease inflammation; prevent urinary tract issues; promote healthy gut flora and more. McClerin said that all grains are sprouted, protein sources are raised humanely and only sustainable, organic produce is used.
“To put it simply, we’re the BriarPatch of pet food,” said McClerin.
Treats include chicken feet, pig’s ears (dehydrated on site), pork belly cookies, bone marrow bones, turkey liver jerky and peanut butter cookies.
“Our dog, Maggie, had recently been diagnosed with pancreatitis at the age of 13 and we’d tried several different kinds of dog food, trying to find one that she liked and could tolerate,” said pet owner and customer, Anne Sallot. “When we met Lindsey at the market, she gave us a package of food to try, and from that moment on we knew we had a friend and ally — she wanted to help Maggie and was not there just to sell her products to us. She was a wealth of information and shared her knowledge freely, even offering to teach us how to make the food ourselves if we wanted.”
“The long and short of it is that six months after we started Maggie on Shinto’s food, her lab work showed no signs of the pancreatitis — her enzymes were normal — and she continued to be symptom free for the rest of her life (our vet was very impressed!),” continued Sallot. “She remained an active and happy pooch and lived to be 18-plus years old.”
McClerin said the Sallots are now on vacation back east and have asked her to ship food for their new dog, Joe, while they are away.
“The most rewarding part of my job is watching animals come back to life,” said McClerin. “The animals sell my food for me because they begin to thrive. Some people tell me I’m a miracle worker and I always tell them, ‘It’s just real food.’”
To contact Staff Writer Cory Fisher, email her at Cory@theunion.com.
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The MEME stocks are on fire again. You remember these. My last article on the MEMEs was the called “The Game that is Gamestop.”