Meet your merchant: Innovation in business — Grande Wood Designs to share retail space with Beam “Easy Living” Center
Grande Wood Designs
Until Aug. 4: 998 Plaza Drive, Grass Valley
After Labor Day: Grand opening inside the Beam “Easy Living Center”
422 Henderson Street, Grass Valley
Phone: 530-274-3301For more "Meet Your Merchant" stories go here!
Beam “Easy Living” Center
Two longtime, successful Grass Valley businesses will soon be joining forces under one roof, creating a one-stop shopping experience for area homeowners.
Grande Wood Designs, known for their custom designed fine furniture and cabinetry, as well as their home décor and gift store, will be teaming up with the Beam “Easy Living” Center, which is best known for its central vacuum systems, security systems, intercoms, cabling and network wiring, not to mention the latest technology in audio/video components, televisions, home theaters and more.
Come September, the two businesses will be sharing retail space in Beam’s 5,000-square-foot showroom, located on Henderson Street in Grass Valley.
“We’ve been working with Beam on projects for the last 20 years,” said Joe Grande, of Grande Wood Designs. “Our two businesses are a complement to one another, so it made sense to share retail space and blend our merchandise. The new store will be a one stop shop for anything home related short of lumber and appliances.”
A retired mechanical engineer who once worked in the semi-conductor industry, Joe has built a decades-long reputation for his custom cabinetry designs. Over the years, many of his unique pieces have been made exclusively for Beam Center customers, who purchased quality home entertainment equipment and wanted them stored inside aesthetically-pleasing, innovative shelving or cabinetry.
In 2011, Joe and his wife, Edwina, expanded their business to include home décor and gifts. It became quickly apparent that Edwina had a knack for creating colorful, eye-catching displays, a skill that will undoubtedly enhance the showroom floor at the Beam Center. All items are now 25 percent off until Aug. 4 at their Plaza Drive location, at which time they’ll be closing in preparation for “the big move.”
“The Beam Center doesn’t really need us, but they want us — we feel very fortunate,” said Edwina. “We’re all feeling very upbeat about this new chapter — it’s like a breath of fresh air. It’s going to have a completely different look.”
Come September, Grande Wood will be occupying roughly 3,500 square feet of retail space at the Henderson Street store, much of which will be themed “vignettes” — such as bedroom and kitchen displays — that showcase a combination of home décor, interior design, gifts, cabinetry and many of Beam’s home entertainment and equipment offerings. The two businesses are planning a big fall grand opening event, said Brian O’Brien, vice president of the Beam Center.
“We’ve had a long-lasting professional relationship with Grande Wood — we’re excited to be together in the same location,” said O’Brien. “The Grandes are good people, wonderful to work with. Our goal is to accentuate the shopping experience for our customers. The home décor will be a great tie-in.”
“It’s going to be a lot of work to rearrange things, but we’re convinced it will pay off,” he continued. “This is not a consolidation — no one is downsizing. We just think that customers from both businesses will benefit from this new collaboration.”
To contact Staff Writer Cory Fisher, email her at Cory@theunion.com.
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