Machen MacDonald: Time is MONEY |

Machen MacDonald: Time is MONEY

It has been said that, “time is money.” I trust that statement can be interpreted many different ways, especially given the digital world we live in, with billions of ones and zeros flying through the ether as you read this. However, I can say MONEY can optimize time.

Here’s the news flash: There is always going to be more to do than we can do. Time keeps marching on regardless of our schedules or our to do lists. I have found the difference between the people that advance and prosper versus the people who just exhaust themselves running in circles. That difference is, in fact, MONEY. And it’s not the money you may be thinking.

Effective people continually demonstrate 5 key qualities of managing themselves in relation to time. You can remember these factors with the acronym — MONEY.

M: Make the truly important the priority — Time management really comes down to proper prioritization based on one’s values. Roy Disney was known for saying, “When your values are clear your decisions are easy.” Until we are clear on what is really important to us in our lives, we will waste time struggling with making decisions to advance our selves and best serve others. We must know our values in order to set boundaries. This allows us the freedom to respectfully decline in acquiescing with others’ requests that are not in alignment with our highest priorities. If we don’t know what we stand for we will fall for anything which results in us squandering our time.

O: Organize your environment. People at the top affect their environments to profoundly propel their creativity and effectiveness. So many people waste time and money looking for things they have misplaced or filed incorrectly either in physical or electronic form. Their environment is filled with items that do not serve them in getting done what they must. Here are just a few environmental hazards to productivity: slow computer, outdated software, poor lighting, ineffective filing system, piles of files, loose paper and other items left out as reminders of things to do. Our environment is either inspiring us or it is expiring us. Simple lists segmented into projects with specific actions are found on the organized desks of top producers.

N: Negotiate — Effective people invest the time to negotiate their expenditure of energy and effort. They make sure what they do is aligned with clear expectations on behalf of the stake holders involved. They know that it saves time to take time to drill down and find out what is the most effective use of their time and energy. They do not over-commit. The primary reason most people feel they never have enough time is because they over commit to projects and actions.

E: Engage intentionally — In his 1910, book The Science of Getting Rich, Wallace D. Wattles writes, success comes as a result of doing things in a certain way. That “certain way” is with great intention of achieving the desired outcome to which the engaged action will lead, he explains. Simply said, be present and intentional in your activities. Be focused on your desired outcome while engaged and present in your action versus just spinning your wheels in the busy trap of unconscious dead-end activities.

Y: You are the master of your time — This is where it does get to be about you. Take ownership of you. You have unique talents, strengths, and gifts. Find your way to allocate the majority of your time sharing those with the world. There are plenty of people on the planet that are great at doing that which you are not. Allow them to do it and stick to what you do well. Specialists thrive while generalists just barely survive.

Practice employing these five elements into your daily routine and notice how much more free you feel as you get more done.

Make it up, make it fun and make it happen!

Machen P. MacDonad, CPCC, CCSC is a certified life and business coach with ProBrilliance Leadership Institute in Grass Valley. He helps business people gain more confidence and clarity to live their ideal life. He can be reached at and 530-273-8000

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