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Machen MacDonald: $@#?! Success

It’s rainy and foggy outside with no sunshine in the immediate forecast. In fact, it feels like the sun may never come out from behind the clouds.

Not only can this scenario reflect the weather outside, it can mirror the emotional outlook of business owners and sales professionals everywhere, at any given time.

Pretty dark statement, I know. And, it is part of success in business.



As with a global climate we may find ourselves blocked from the sun in the economic climate as well.

There is no straight line to success. It’s an ongoing journey with missed takes and lessons along the way. If one is not careful they might label those setbacks and undesired results as failure. Remember, it’s all just a result begotten by our thinking and our actions. We are the ones that label the results as good or bad; helpful or hurtful.




Those who appear to enjoy perpetual success have simply learned how to prepare, embrace and weather the storms better than others. They know it is part of the game and they have developed the capability to effectively deal with it.

When you find yourself separated from what you want in your business, it’s the perfect time to say $@#?! it.

OK, get your mind out of the gutter.

This is a symbol you can use to remind yourself to redirect your focus, energy and efforts back onto your success.

It is better to light a single candle than to curse the darkness.

Rather than focusing on all that is blocking you from your success, focus the success that exists on the other side of the clouds. Don’t judge what you think is wrong and how it should be different. Accept what is and move on.

You can do that by asking yourself the following questions:

$ — What is the possibility and potential success I can realize in my business.? Gain clarity of what is really possible to accomplish in your profession. Focus or refocus on the prize rather than on the interruptions and distractions.

@ — Assess where I am at currently. Is the cloud cover just cloud cover and part of the rhythm and cycle in my industry? Or is it an indicator of my lack of direction or misdirected activities? If it is just a season? What do I need to do or get to endure it? What could I work on or shore up during the “down” time so I am even better prepared and have increased capacity for when the sun comes back out?

# — What are the numbers I need to pay attention to and achieve in order to realize my big $? Results equals activity times effectiveness. Am I performing the right business building activities and in an effective way that gets me the traction I need to be achieving my $? If not, calibrate. Either adjust your # or develop the skill to attain the #s. Don’t wish it were easier. Focus and work on getting better.

? — How? How am I going to accomplish the #’s I’ve identified and committed to hitting in order to reach my $? This is where you need to block the world away for a few hours and step into your best strategic thinking of how you will accomplish your #s. Good questions to ask are, what do I need to learn? What relationships and resources do I need to employ, leverage, or develop? What skills or capacity do I need to improve? What projects do I need to more fully develop and complete?

! — What is the Work that needs to be done? What is the action plan? This is simply where you take the answers to the $, @, #, and ? questions above and determine what you are willing to do and make sure you do it.

When it gets dark, and it will, light the $@#?! candle so you can see your success.

Make it up, make it fun, and you’ll get it done.

#1 bestselling author Machen P. MacDonad, CPCC, CCSC is a certified life and business coach with ProBrilliance Leadership Institute in Grass Valley, CA. He helps business people gain more confidence and clarity to live their ideal life. He can be reached at coach@probrilliance.com and 530-273-8000


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