Machen MacDonald: Movin’ on up to 90210 |

Machen MacDonald: Movin’ on up to 90210

Beverly Hills 90210 was a popular show in the ‘90s.

The prestigious 90210 is perhaps the most recognizable zip code in the world for many reasons other than just the TV show.

Seriously, you can google it.

In addition to signifying a desirable location for both residence and visitors, it is an easy five digit number to remember.

For this reason, I am going to use it to help you upgrade your business revenue. If you will adopt these five simple behaviors into your daily business routine, you will see your business expand:

9 — Every working day make nine prospecting calls to prospective new clients. This is a must if you are in a service business and a definite should if you are in retail. Be clear about what you will say when you get a hold of your prospect. Also, be clear on what you will say if you receive their voicemail. They are two different messages. Set up your calls so you can win the game of calling. Keep in mind, your purpose for an initial contact is to simply do that — make contact and set the stage for getting to know one another. Unless it is a “hot lead” ready to buy now, odds are your initial call is to simply start the process of establishing a relationship. First things first.

Then make sure you have a strong follow-up system to continue to develop the relationship. Block sacred time every day to make your nine calls. There is nothing more important than this when it comes to growing your business.

0 — Zero Complaining. People only complain about things they think should be different, but are not willing to take the risk or action to make it so. Don’t hide behind complaining. It is a waste of breath, time and energy for you or anybody around you. With that being said, there may be appropriate times to vent or blow off steam. Be mindful of how you go about this so that it serves you and doesn’t harm others. Once you are done, move on. It’s kind of like blowing air into a balloon and letting it go. Once it buzzes around and hits the ground let it be.

Don’t keep picking up the same balloon of negativity and trying to blow life into it.

2 — Acquire the names of two new qualified prospects for your business every working day. Your primary job is to keep your prospecting pipeline full.

The challenge is once you get a couple new clients, then there is often work associated with serving those new clients and, if you are not careful, you can justify that there is not enough time for ongoing marketing and prospecting and that you’ll catch up when you have more time. This is a huge error in judgment.

Prospecting is a momentum game. It takes a lot of energy to get it in motion.

Once in motion, it’s fairly easy to keep it going.

However, it’s also fairly easy to take our focus off and have it slow down, often to a grinding halt.

Here are some ideas to keep it going: Ask for referrals. Find your tribe that shares your vibe, then joyfully network so you can thrive. Build a relationship with a power partner that you can refer business to and they can refer to you.

If you are a painter, then connect with an interior designer. If you are a mortgage broker, then connect with a real estate agent. Make it a point to connect in on a frequent and regular basis.

Another idea is to present a valuable and helpful talk to a local service group. Do what you must to become known as the expert in your arena.

1 — Focus on one thing at a time. Multi-tasking is a disease. At least it creates dis-ease. Productive people have developed the habit of staying focused on the prioritized task at hand. In order to help them stay focused they set up their environment to be free of interruptions and distractions.

No other files or piles accessible or in sight.

No potential beeps, bleeps, or pings. All electronic notifications of other people’s agendas are turned off for now. Your inbox is typically filled with other people’s agenda items and not yours. Unless you are expecting an email from a specific person, it is an interruption and most likely a distraction.

0 — Zero excuses! How many did you come up with just reading this article?

There are two types of people, those who make things happen by creating solutions and those who don’t by creating excuses. Which one are you? Which one do you want to be?

Following the 90210 behaviors on a consistent basis will transport you to the neighborhood of your dreams. Make it up, make it fun, and you’ll get it done.

#1 bestselling author Machen P. MacDonad, CPCC, CCSC is a certified life and business coach with ProBrilliance Leadership Institute in Grass Valley, CA. He helps business people gain more confidence and clarity to live their ideal life. He can be reached at and 530-273-8000

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