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MacDonald: Do you have what it takes?

Machen MacDonald

Olympians have them. Professional athletes have them. Academy Award-winning actors have them. Even top business executives have them. The question is what is it they have and do you have one?

They all use coaches to raise their game by bringing out their best. The trending advantage in business and leadership is having a performance coach who helps bring out your best strategic thinking. Let’s face facts: The corporate mantra has been, is and always will be “more for less,” i.e., produce more in less time; provide more value for reduced prices; inspire employees to be more productive with a smaller budget.

There is never a shortage of resources, only a shortage of resourcefulness. Coaching is all about increasing a person’s resourcefulness. Benefits from having a coach include increased effectiveness, better focus, improved productivity, better time management, more rapid advancement, a greater sense of confidence and improved problem-solving skills, to name a few.



According to a Harvard Business Review study, the top three reasons coaches are engaged are 1. to develop high potentials or facilitate transition, 48 percent; 2. to act as a sounding board, 26 percent; and 3. to address derailing behavior, 12 percent.

Professional coaching explicitly targets maximizing potential and, in doing this, unlocks latent sources of productivity. At the heart of coaching is a creative and thought-provoking process that supports individuals to confidently pursue new ideas and alternative solutions with greater resilience in the face of growing complexity.




Coaching offers a significant return on investment for companies. The International Coaches Federation’s Global Coaching Client Study found that 86 percent of companies made back at least their investment. Of those, 28 percent saw an return of 10 to 49 times the investment and 19 percent saw a return of 50 times their investment.

If you have worked with or are currently working with a coach, you know the value. If you haven’t experienced working with a coach, there is a great opportunity to test it out for yourself. From noon to 1:30 p.m. tomorrow, the Greater Grass Valley Chamber of Commerce, The Union newspaper and the International Coaches Federation is celebrating International Coaching Week by hosting the Laser Coaching for Small-Business Owners seminar at the Miners Inn-Holiday Inn Express in Grass Valley.

Fifteen certified ICF trained coaches will be on hand to coach people individually and work on their most critical problem. If you want to learn how to optimize your potential, come experience a proven process to help you get greater clarity, focus and commitment to re-engage in playing a bigger game for yourself.

Those who succeed know what they want, know how to get it and know how to get themselves to do what they know they need to do. They also know they can’t do it alone.

Reservations are required, and there is a cost of $15. Call the Greater Grass Valley Chamber of Commerce at 530-273-4667 and secure your spot to take your professional career to the next level.

Make it up, make it fun and make it happen!

Machen P. MacDonad, CPCC, CCSC is a certified life and business coach with ProBrilliance Leadership Institute in Grass Valley. He can be reached at http://probrilliance.com and 530-273-8000.


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