Economic Resource Council seeks to ‘put Nevada County on global digital media map’ | TheUnion.com
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Economic Resource Council seeks to ‘put Nevada County on global digital media map’

Nevada County Economic Resources Council is seeking to hire a firm or individual to implement a major PR/marketing campaign for its Sierra Digita Media Center. The ERC issued a request for proposals last month.
Nevada County ERC |

Nevada County Economic Resource Council wants to hire a firm or an individual who has contacts with “major media, both domestic and international” to promote the county as a “global center of excellence in digital media,” officials said last month.

“We want this firm or individual to put us on the global map — along with San Francisco, New York, Seattle, Boston and L.A.,” said ERC Executive Director Jon Gregory, referring to other regions that are already established as global digital media centers.

Gregory made his comments in the wake of news last week that the ERC had issued a request for proposals for people or groups who could deliver on that vision.



“We’ve already identified our key target areas, and our key tactics and themes,” Gregory said Friday. “We just need someone to refine those ideas and implement the plan.”

Gregory added that the ERC also wants the individuals or firm to integrate and incorporate “Nevada County’s incredible arts and culture, the outdoors and other tourism-related assets into that campaign.”




According to the announcement last week, the county will pursue the creation of a Global Digital Media Center of Excellence, now called the Sierra Digital Media Campus.

“This will enable Nevada County to become a front-runner and establish market leadership in this arena,” the announcement said. “Multiple global industry trends point toward a myriad economic development opportunities associated with the digital media industry.”

Echoing Gregory’s earlier statement, “the NCERC’s vision is to position the Sierra Digital Media Campus as one of the top five digital media industry clusters worldwide,” the announcement said. “The impact will be felt locally, regionally, statewide, nationally and globally.”

Last week’s announcement said the RFP is to solicit proposals to complete the services to launch an “integrated marketing/PR Campaign” as described in the recently completed Nevada County Marketing Plan.

Bidders are encouraged to draw upon their expertise and experiences to develop compelling themes to strengthen and leverage the digital media focus.

In addition, NCERC has a five-year agreement with the County of Nevada to provide a variety of economic development related services.

Its goals are:

— To facilitate the economic development of Nevada County through business development, marketing and integrated tourism initiatives that result in Nevada County being recognized as one of the most economically competitive and culturally diverse rural counties by 2019.

— To grow Nevada County’s “economic pie” by focusing on initiatives that bring new dollars into the area by assisting local companies who sell products statewide, nationally or globally; or through marketing efforts which bring new technology-oriented businesses or talent to locate in Nevada County; or through attracting visitors to the area who spend their dollars in Nevada County while there.

— To strengthen Nevada County’s brand awareness outside of the region among a combination of audiences: visitors, tech talent (both experienced and entry level), media, technology companies (particularly those that are part of the digital media industry eco-system).

Bidders should present themes in their proposals that build on the integrated elements of the campus’s digital media focus, while highlighting the local amenities and a mutual desire to draw tourists, talent and families to the area in addition to tech companies.

A major move forward on the digital media campus plan came in May when NCERC received notice from the U.S. Department of Commerce’s Economic Development Administration that it had been awarded a grant to pursue feasibility of establishing an American Digital Media Leadership Campus.

The name has since been changed to the Sierra Digital Media Campus.

Eight different major scopes of work feasibility analysis items are to be completed with the grant funds — including the launch of a marketing/PR campaign to generate early visibility and market awareness for the campus, as outlined in the current RFP.

Interested bidders should contact Gregory to request a copy of the RFP at 530-274-8455.

Contact Staff Writer Keri Brenner at kbrenner@theunion.com or 530-477-4219.


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