Chris’ Collision sold to Caliber
Mark and Samantha Landon, who have owned the auto body shop for about 12 years, recently sold the business to Caliber Collision, a Texas-based company with more than 330 repair centers nationwide, including in Auburn and Roseville.
Mark Landon said he and Samantha had been approached by other companies interested in buying the business, which was started by Mark’s father, Chris, in 1984.
None of those companies ever seemed like a good fit to continue the culture they built at Chris’ — until they met with representatives from Caliber Collision.
“We sat down and talked, and I was like, this is something we want to be a part of,” Mark Landon said.
Caliber Collision will enable the auto body shop, located on Idaho-Maryland Road in Grass Valley, to better keep up with changing industry trends by providing the shop with improved equipment and more employee training and certifications.
“Cars are changing so fast,” Samantha Landon said. “When it’s just a small company, a family-owned company, it’s expensive to keep up with those changes.”
Phil Aliotti, Caliber’s director of operations for Northern California and Nevada, said all of the existing staff at the auto body shop have been retained, including Mark and Samantha Landon, who will serve as a regional manager and account support manager, respectively, with Caliber.
“It’s the same people at the location,” Aliotti said. “Going forward, you just have the backing to keep on the cutting edge of the industry.”
Greg Heppler, Caliber’s vice president of operations for Northern California and Nevada, said Caliber also plans to continue the connection Chris’ Collision Repair built with the local community; Samantha Landon said the company has donated cars to families in need in the past, and is active in supporting area high schools and nonprofits.
“I want to be involved and give back to the community,” Heppler said.
Though there are already new signs up rebranding the business as Caliber collision, Mark Landon said customers shouldn’t expect to see the business’s commitment to its customers falter during the transition.
As employees of Caliber Collision, Mark said he and Samantha are focused on reinforcing that customer-first attitude while helping Caliber develop its presence locally.
“We strive for the best customers experience and highest quality,” Mark Landon said. “We’re just trying to bring that in a bigger area now.”
To contact Staff Writer Emily Lavin, email firstname.lastname@example.org or call 530-477-4230.
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