Dale Smith is Dale Smith Advertising in Nevada City, but he has found the time to create the advertising and marketing campaign – free of charge – for the 2004 fund drive by United Way of Nevada County.
Smith started out as a member of United Way’s marketing committee and ended up developing the campaign, said George Olive III, executive director of United Way.
“I believe in United Way and the work it does,” Smith said. “I hope the ads will motivate people to get involved.”
Smith said the “power of the campaign” is in photography that focuses on groups and individuals who benefit from the United Way fund-raising effort.
“Word-of-mouth is the best advertising,” he said. “Testimonials are second.”
Olive said Smith has “breathed a fresh spirit into United Way’s campaign promotion,” but they won’t unveil the campaign until United Way’s kickoff breakfast Sept. 24 at the Main Exhibit Building at the Fairgrounds.
Businesses and organizations willing to conduct a United Way fund-raising campaign are welcome at the breakfast. More information is available at 274-8111.
The Parsonage bed and breakfast in Nevada City is under new management, has been remodeled, and is even offering ranch-fresh eggs for breakfast, reports co-owner Susan Shea.
Susan and her husband, Chuck, bought The Parsonage in May as part of a plan to “downsize” their lives after 30 years as business people, she said.
When reminded that a B-and-B can be a lot of work, she replied: “It’s more fun than air freight.”
The Sheas have remodeled the building, which features six bedrooms with baths, and bring in fresh eggs from their ranch in Penn Valley.
“We really like it,” she said. “It’s a lot of fun meeting the different people.” The Parsonage is located at 427 Broad St., 265-9478.
Planet Pet, a “pet boutique” designed for pet lovers who want to indulge their cats and dogs, has opened for business at 101 Mill St. in Grass Valley.
“We sell everything you’d want for your cats and dogs,” said Linda Cary, co-owner of the store with Nancy Tiner. “There’s nothing else like it around here.”
Among other things, the store stocks beds, fancy dishes, grooming items and a wide range of clothes, including “ruffle butt” panties. Toys to keep pets occupied include Loopies, interlocking rings that have become popular with the doggie set.
Cary also operates the Wooden Spoon in Fowler Center, a “toy store for cooks” she started downtown before moving to the current location 14 years ago.
“I really missed downtown,” she said. “I’m glad to be back.”
Lawyer David Alkire of Nevada City has been appointed to a three-year term on the state Bar Association’s Committee on Federal Courts, which provides liaison between the federal courts and the bar.
Alkire is a former deputy district attorney in Los Angeles County and has a criminal law practice at 505 Coyote St., 265-6667. ooo
Roger J. Williams, of Senior Info Center in Penn Valley, has been designated as a certified senior adviser by the Society of Certified Senior Advisors after completing a course on priority senior issues.
Got local business news? Contact George Boardman at email@example.com or 477-4236.
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