Art Discovered says goodbye with a party
After little more than a year in downtown Grass Valley, highlighted by a book signing by an internationally renowned artist, Art Discovered is closing its gallery doors with a party Friday night.
“We wanted to keep it going,” said co-owner Melanie Steinberg.
“We got a lot of support from the community, and we really appreciate that. But it’s just tough to sell fine art in this community.”
Steinberg, 31, opened the gallery with partner Matt Wells, 34, in May 2012, according to a March submission to The Union.
Although the couple had no formal training in the art business, their vision was to showcase visionary, psychedelic, pop and surreal approaches to art, with a focus on local camaraderie and support of up-and-coming creative people, according to the gallery’s website.
After getting the gallery up and running, the couple enlisted local artist and muralist Ursula Young as curator.
In April, iconic spiritual artist Alex Grey made an appearance with wife Allyson Grey for a signing of his new book, “Net of Being,” the title of one of his most famous paintings. The painting was inspired by a vision of an infinite grid of Godheads during an experience spurred by ayahuasca, a psychoactive-infused brew developed by native Amazonians in Peru for divinatory and healing purposes, Grey has said.
The painting has been seen by millions, partially because it was portrayed on the cover and interior of alternative metal band Tool’s most recent album, “10,000 Days,” a triple-platinum release that garnered a Grammy in 2006 for best recording package.
Artists such as Nirvana and the Beastie Boys have also employed Grey, among many others.
The Greys’ appearance drew scores of fans clamoring for their signatures, packing the Art Discovered gallery and lining the sidewalk down the street.
“Six hours of signing was a new record for us,” Grey told The Union in a subsequent email.
At the end of May, Art Discovered told its Facebook followers of the impending June 13 closure and celebratory events. “(T)his amazing journey has to come to an end,” the post read.
“It was a hard year,” Steinberg told The Union. “We thought we were going to keep it going. But it’s a tough market.”
Beginning at 7 p.m. Friday, the folks at Art Discovered will hold one last party, featuring sales on art and merchandise, with music performed by DJ Subyeti.
“One last shindig before we pack it up,” Steinberg said.
As for what’s next for the Art Discovered crew, Steinberg said to expect an announcement at Friday’s festivities.
Art Discovered is located at 156 Mill St., in historic downtown Grass Valley, where the closing party will take place.
To contact Staff Writer Christopher Rosacker, email email@example.com or call (530) 477-4236.
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