‘Plates for Powder’ program returns for 2015/16 season at Tahoe | TheUnion.com

‘Plates for Powder’ program returns for 2015/16 season at Tahoe

Tahoe Big Mountain legend Jeremy Jones is featured in the “Plates for Powder” campaign.
Submitted by Jeff Dow |

With predictions for the biggest winter in over a decade, ski resorts in Tahoe are already promoting the “Plates for Powder” program where skiers may buy a Tahoe license plate and earn free lift tickets.

The program offers individuals who purchase a new Lake Tahoe license plate in either California or Nevada two free lift tickets to one of 12 Tahoe resorts participating in the program.

“Snow is back in the forecast in Tahoe,” said Amy Berry, CEO of the Tahoe Fund, organizers of the program. “Thanks to the generosity of the resorts in Tahoe, you can now take advantage of these conditions with free lift tickets while helping Tahoe’s environment.”

Plate sales and renewal fees generate proceeds that go directly to the California Tahoe Conservancy and Nevada Division of State Lands to fund hiking and biking trails and watershed restoration projects.

The Tahoe Fund, a nonprofit dedicated to raising money for environmental improvement projects that support lake clarity, recreation and stewardship in the Tahoe Basin, is organizing the program on behalf of the public agencies.

“Tahoe plates support the work we do to restore lake clarity and improve recreation around Lake Tahoe,” said Patrick Wright, Executive Director of the California Tahoe Conservancy. “We are so thankful to the resorts for their partnership in making this very popular program happen again this year.”

The resorts participating in the promotion include Diamond Peak, Heavenly Valley, Homewood Mountain Resort, Kirkwood Mountain Resort, Mt. Rose Ski Tahoe, Northstar California, Royal Gorge Cross Country, Sierra at Tahoe, Squaw Valley, Alpine Meadows, Sugar Bowl, Tahoe Cross Country and Tahoe Donner.

Information on how to purchase a plate and redeem free tickets is available at http://www.tahoeplates.com. The promotion is available from now until April 1. Some restrictions apply

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