Elvis Costello rocks Liverpool Philharmonic — in Grass Valley | TheUnion.com

Elvis Costello rocks Liverpool Philharmonic — in Grass Valley

Elvis Costello performs with the Liverpool Philharmonic at a Grass Valley screening Monday.
York Tillyer |

Know & Go

Who: Sierra Cinemas Presents

What: Elvis Costello: Detour, Live at Liverpool Philharmonic

Where: Sierra Cinemas, 840-C E. Main St., Grass Valley

When: 8 p.m., Monday, Feb. 15

Admission: $14, all seats

Tickets: At the box office; advance tickets at box office or http://www.sierratheaters.com/live (50-cent fee)

More information: 530-477-9000 or http://www.sierratheaters.com

The next best thing to seeing Elvis Costello live in Grass Valley is seeing Elvis Costello performing live in concert at the Liverpool Philharmonic at Sierra Cinemas in Grass Valley.

With a state-of-the-art digital projection and sound system, Sierra Cinemas presents Elvis Costello’s June 2015 “Live Detour at Liverpool Philharmonic Hall” in a one-time only showing at 8 p.m. Monday.

The detour is into an oversized 1960s-style living-room stage set.

The Grammy-winning Hall-of-Famer retraces his family life and the origins of his career through songs and stories. Moving between piano and guitars, he performs such hits as his own “Watching the Detectives” and Bob Dylan’s “Down on the Bottom.”

A departure from the norm

This delayed broadcast of Costello’s concert is a departure from Sierra Cinema’s normal live or “almost live” satellite broadcasts from such world class venues as the New York Metropolitan Opera and the National Theater of London, said Azriel LaMarca, a full-time employee — along with husband Michael — at Sierra Cinemas. The latter is a family business owned by Azriel’s parents, Mike and Barbara Getz; it also includes the Del Oro and Sutton Cinemas.

Live events from London have to be recorded and delayed due to the time difference, but, “We show them the same day,” Azriel LaMarca said.

Upcoming shows include Dame Judi Bench in “The Winter’s Tale” (Del Oro Theatre), Shakespeare’s “As You Like It” from the London National Theatre (Sierra Cinemas), Manon Lescaut at the New York Met Live (Del Oro), and the Bolshoi Ballet performing “Spartacus” (Sierra Cinemas).

Sophisticated entertainment

The LaMarcas have being building their repertoire of live and digital rebroadcasts of world-class performances since 2010. “It wasn’t easy,” Azriel LaMarca said.

And, “We wouldn’t be here if we didn’t have a sophisticated community,” Michael LaMarca observed.

His sentiment is echoed by avid fan, Josephine Ward of Grass Valley.

“We’re so lucky to be living in a small community with such with such sophisticated taste,” she said.

Ward added: “We go every single time” to the New York Met and the London National Theatre broadcasts.

“I love it. It’s phenomenal. It’s better than front row seats,” enthused Mike Contino, another Grass Valley resident.

Both agreed the comfortable seats combined with the high-definition sound and picture are the next best thing to being there.

(Also included in the amenities are headphones and closed-captioning devices for hearing-impaired patrons.)

Furthermore, with most tickets ranging under $20 (with discounts for seniors and students), Ward said, “It’s so affordable.”

”People come from as far away as Reno, Sacramento and Marysville-Yuba City,” Azriel LaMarca stated.

With an exclusive regional license to broadcast these programs, “We’re the only game in ‘town,’” she grinned.

Audience appreciation

Because the clientele is so sophisticated, Michael LaMarca said, “We are hoping to add to our menu, including beer and wine.”

“But we’ll still have popcorn,” Azriel LaMarcaadded.

The Lamaracas intend to remodel Sierra Cinemas this spring — without closing the theaters completely — and have an upscale ambience by this summer.

Meanwhile, Sierra Cinemas is looking to expand its audience base this Monday by appealing to sophisticates of rock and roll with Elvis Costello: Detour, Live at the Liverpool Philharmonic.

“I’m excited!” Azriel LaMarca said.

Tom Durkin is a freelance writer and photographer in Nevada City. He can be contacted at tdurkin@vfr.net or http://www.tomdurkin-writer.net.

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