It only takes one word and everyone knows who you’re talking about. In our golf universe, you only have to say “Masters” and we know exactly what you’re talking about.
For the Masters the name and the venue do not change. Other events will change locations every year or sponsors change, but this tournament and this place stay the same. Bobby Jones, one of golf’s greatest, if not the greatest, desired to build a golf course after retiring in 1930. Augusta, Georgia was the chosen area and the search began.
Upon seeing this 365 acre parcel, Jones was reported to have said, “Perfect! And to think this ground has been lying here all these years waiting for someone to come along and lay a golf course on it.”
Throughout the years, the adjustments have been made to stay with the times, yet the heart of the golf course remains. It is a magical synergy of tradition and innovation.
There may be no better televised golf event than the Masters and with Tiger back in the mix, you don’t want to miss one minute. Last year’s winner, Bubba Watson, returns to defend his title after a stellar shot on the first playoff hole (against Louis Oosthuizen) earned the trophy.
Many have played well here only to have the win elude them. Rory McIlory made the turn with the lead in 2011 only to play the next three holes at six over par and take himself off the leader board.
Don’t forget Phil. He’s won here three times and is playing well. Luke Donald, currently the fourth ranked player in the world, has finished in the Masters top-10 three times. Justin Rose, Lee Westwood, maybe even Freddie Couples, are an intriguing cast of characters and this will be fun to watch.
Change is good. We like our unique gadgets, new cars, and titanium drivers. But we also like things that stand the test of time, things we know by name, sometimes by a single word.
The Championship is televised today on ESPN at noon and is covered by CBS on the weekend. Also, the tournament’s website is probably the best you will see all year with multiple live streams all day at Masters.com or your favorite mobile device.
The LPGA Tour and the Champions (Senior) Tour take this week off.
John Renslow is general manager and director of golf at Alta Sierra Country Club. Please contact John with your questions or comments at firstname.lastname@example.org.