Hewlett Packard has developed a series of workshops to help existing and emerging businesses.
The HP Learning Initiative for Entrepreneurs is a two-part series with four classes in each that will introduce basic software tools, website management, presentations, email marketing and invoices and expense tracking.
Each workshop is hosted in Room 250 at the HP Computer Lab at 1410 Ethan Way, Sacramento.
The first class takes place 1 to 3 p.m., Aug. 7, and covers how to add and remove and organize different types of content, how to change graphics and navigational elements and manage CSS styles using KompoZer technology.
The second workshop covers presentations from 1 to 3 p.m., Aug. 21, and includes practice of adding different types of content, objects and navigation and learning how to add text, pictures, animations and slide transitions using PowerPoint and Microsoft Excel.
The email marketing workshop takes place 1 p.m. to 3 p.m., Sept. 4, with information about growing your business through successful email marketing campaigns using online email marketing tools available for free. Participants will use Mail Chimp and Microsoft Excel to segment and create contact lists and insert and edit graphical and textual elements.
The final workshop will be 1 to 3 p.m., Sept. 18, and involves tools that will assist in making financial management feasible using open-source electronic spreadsheet software to create professional invoices and expense tables, key formulas, formatting and pivot tables to manage and graphically depict expenses and discussion on the series of steps needed to manage expenses efficiently.
The second series includes classes on blogging, social media marketing with Facebook, cash flow and search engine optimization.
The blogging workshop takes place 1 to 3 p.m., Oct. 2, and focuses on the advantages that blogs bring to small businesses as a low-cost means of multi-directional communication with introduction to web-based blogging tool Blogger available free of charge.
Participants will learn how to add different types of content and media to the blog, practice tailoring the graphics to match a company image, gain an understanding of what is meant by blogging management and maintenance and how to start, promote and maintain a blog.
The social media marketing class takes place 1 to 3 p.m. Oct. 16 and covers social media tools used for online marketing to gain an understanding of how to measure the effectiveness and popularity of your page through Facebook Insights with discussion on how to best integrate social media marketing into your business and understand the steps and best behaviors needed in order to have an effective company presence in the social media sphere. The technologies used include Facebook, Facebook Insight, YouTube and Flickr.
Cash flow will be included in the Oct. 30 workshop 1 to 3 p.m. and include learning how to leverage spreadsheet software programs to create cash flow statements to assess profitability and liquidity and how to create links between the cash flow statement spreadsheet and other spreadsheets containing financial data to populate the statement automatically.
The final workshop will be 1 to 3 p.m. Nov. 13 and introduce the logic behind search engine results pages while demonstrating techniques to improve the likelihood of potential customers to find your company’s website.
Participants explore keyword identification, integration and backlink integration, practice applying these techniques to a real product web page, introduce various online tools to help identify effective links and keyword phrases and have the change to use an open source website management tool to edit the product catalogue page by adding textual content and links and discuss how to think long term about how to make SEO part of your company’s online marketing strategy.
The technology involved includes Google Keyword Tool, Google Alerts, KompoZer, Notepad and Google Places.
To apply, visit http://sbdc.net/wp-content/uploads/HPFORM3.pdf.
The fee is $20 per workshop, $80 per series. Scholarships are offered through event sponsor U.S. Bank with requirements that participants must be a start-up or existing business with fewer than 10 employees, be willing to attend all workshops in the series selected, have familiarity with using computers and software programs on a PC or Mac and consent to be photographed, videotaped and interviewed for print and electronic promotional materials and reports.
For information, visit http://sbdc.net/hplife/hp-life-scholarship-program/.