Producers of Nevada County Digital Media Center, the area’s public access television station, have been through a lot in the last few months leading up to this Saturday’s telethon.
In late August, the station’s board of directors voted to close the station, citing structural deficiencies in finances.
Since then, supporters have rallied to save the station, replacing the board with a new group of directors who are looking to slim down the station’s operations and keep it on the air.
Metaphors have been thrown around to describe the transition. Some are ancient, like that of the phoenix bird rising from the ashes. Others are more modern, such as referring to the change as a corporate restructuring.
Whatever it’s called, the station’s producers want to remind Nevada County that they are still committed to public access programming, said Gil Dominguez.
A telethon Saturday is aimed at getting that message out, as well as raising much-needed funds.
“This telethon is a coming-out party and rebirth, so to speak,” said Dominguez, a producer. “This is where we prove our value, like we have over and over again over the years.”
This year’s telethon is occurring one year after the 2012 telethon that raised $10,000 for the Media Center when it was also cash-strapped.
While the need for funds is still prevalent, Saturday’s event was given the title “The Next Generation” to reinforce the notion that the reinvigorated station is reintroducing itself to the community, Dominguez said.
“That is really what this is all about,” he said. “The bigger issue is showing that we are alive and kicking. Having a successful event is not determined by how much money we raise, it’s about working together for the station.”
Saturday’s four-hour live broadcast will feature musical acts, donors pledging funds, showcases of sponsoring businesses and nonprofits, as well as food and showcases of station equipment.
“The uniqueness of it is important, because no one else does anything like this around here,” said Cheryl Noble, one of the station’s producers and a member of the new board.
Part of the continued operation of Nevada County Television, also known as NCTV, was a $10,000 loan from new board members Dan Holler, Grass Valley’s former city administrator, and Keith Davies, the co-CEO of the Greater Grass Valley Chamber of Commerce. Davies was also recently elected as NCTV’s board president.
“It’s important. It is the largest scale fundraiser that we have done at this point,” Noble said. “It certainly addresses the money needs and our presence — that we are here and we aren’t closed. It is a very symbolic event where we have crossed into the next generation.”
Musical acts include the Dean-O-Holics, Clod Headgate, Peter Wilson, No Hands Bridge, Wonderfunk, Saul Rayo and Buck Love and the Humperheads.
“We’re still adding groups that want to perform and give their time to benefit NCTV,” Dominguez said.
After the telethon, producers, NCTV staff and other supporters are gathering at Gold Rush Burgers & BBQ, across from City Hall.
In addition to hosting the party, Gold Rush is supplying chairs, hay bales and other materials to help with the telethon, Noble said.
“We need to do one of these, or something like it, every month,” Dominguez said.
Anyone interested in donating or helping with the telethon is encouraged to contact Dominguez at 530-263-2452 or email@example.com. Donations also can be made via PayPal at nevada countytv.org.
To contact Staff Writer Christopher Rosacker, email firstname.lastname@example.org or call 530-477-4236.