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February 28, 2008
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What is the truth about yellow book advertising?

Remember the old days when the phone directory came out once a year? Now it seems like yellow books are coming out constantly. And every time you see them stacked around the trash can at the post office, piled at your mailbox or littering your street. Each yellow book company thinks you need a book for every person, not just every household. That's why 350,000 books are dumped on Western Nevada County with a population of 60,000. Why are there so many different phone directory companies? Because the phone directory companies make so much money from businesses who still believe …

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The Union Updated Jul 28, 2008 12:35PM Published Feb 28, 2008 06:52PM Copyright 2008 The Union. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.