Meet Your Merchant: Freshness key in olive-oil beauty products
February 4, 2014
A local merchant has been selected as the nationwide distributor for an award-winning line of olive-oil based beauty products from Australia. Olive Vitality, 126 Mill St., in Grass Valley, will look to establish a client base for the beauty products here in California this year and then expand into the rest of the country in 2015.
"The olive oil going into these skin and body products is high quality food-grade olive oil that meets our standards," said Olive Vitality's owner, Jeanette Angell. "And we have the highest standards in the world."
The Olive Oil Skin Care Company's products are made with 100 percent pure extra virgin olive oil and scented with essential oils. They are Australia Certified Organic, and Angell says Australia's certification is much more stringent than certification here.
Angell and her husband, Matt, are starting a separate company called Natural Focus Distributors. So far, they've hired four independent contractors to help with marketing and sales.
"We have four new jobs, and we definitely will be looking to increase that within the year," said Jeanette. "By the second half of the year, we will have a need for more, no doubt."
Angell says she's one of the few certified olive oil tasters in the United States, with credentials from The National Organization of Olive Oil Tasters.
"When I got my certification, there was just a handful of people in North America," she said. "Now they're up to over 25 members in North America that hold that certification."
In her store, Jeanette strives to carry fresh, pure products with no added sugar or corn syrup. She also posts the chemical analysis for each of the different olive oils in stock.
"Freshness trumps everything," Jeanette said.
"Olive oil is only good for 12 to 18 months from the date of crush. Therein lies the challenge. Most people have come to accept a rancid, low-quality tasting olive oil," she said. "Olive oil, fresh, is the most beautiful thing you could ever taste and experience."
To find out more about the Olive Oil Skin Care Company or its line of beauty projects, which will soon be available locally, go to http://www.oliveoilskincare.com.au.
To contact staff writer Dave Brooksher, call 53-477-4230 or email email@example.com