Magic Carpet closing shop Company to remain open in an online capacity |

Magic Carpet closing shop Company to remain open in an online capacity

The Union Staff

Nevada City’s Magic Carpet, a high-end carpet retailer, cleaner and repair service, has informed its customers that they will be closing their shop at the New York Hotel on Broad Street after 32 years, owner Paul Jorgensen told The Union.

“We’re one of the pillars,” Jorgensen said of his three decades in Nevada City.

Some of Magic Carpet’s customers learned the news of the impending closure through a announcement in the mail from Jorgensen and his wife and co-owner, Eileen.

“As the global economy changes, we are seeing dramatic impact on the rug weaving industry,” read the letter to customers. “This has led to a substantial increase in prices as well as a dramatic decrease in production of this magnificent art form.”

Although the shop will be vacated, the business will remain. Magic Carpet will switch to an online retailer, Jorgensen said, and continue to do service work in the area for customers.

“We’re transforming ourselves,” Jorgensen said.

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Magic Carpet’s doors will remain open to clear out most of its inventory, which is being offered at 30 percent off, Jorgensen said, noting he is uncertain of exactly when he will vacate the physical location.

“We are taking it a day at time,” Jorgensen said.

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