Make promises carefully |

Make promises carefully

Machen MacDonald

"If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours." — Henry David Thoreau

The idea of promising a lot and delivering much more is easily the most important issue in growing your business.

Make promises very carefully. Make sure you can and will deliver on them. If you promise a client something do it.

Many people promise a lot and deliver very little or nothing at all. Others promise a lot and deliver something mediocre. A healthy philosophy is to promise a lot and deliver even more than you promised. It really is not about showing off. It is about showing up.

If you promise to give clients a certain level of service annually, do it quarterly.

If you promise to call them by Thursday, call them by Wednesday. If you promise to be there by 9 in the morning, be there at 8:45 a.m. Get the idea?

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You offer a certain level of service to clients. It is your promise. Make sure you deliver on that promise, no matter what. If for some reason something goes wrong — and things do go wrong from time to time ­— be sure to make up for it to your client. Call the client in advance to explain what went wrong. Apologize so that the client knows it's an accident. Let your client know that what happened was the exception, not the rule. Make good on it and then some.

Since there are no traffic jams on the extra mile, what are some ways you can go that extra mile and do that little bit extra to really serve your prospects?

What kind of promises can you honestly make to provide your prospect with more value?

How can you increase delivery time?

What does even better service look like?

How can you differentiate your products or services so your competition becomes a non-issue?

How can you delightfully surprise your clients…each year…each quarter…each month or even each week?

What's the one thing you know you must upgrade starting immediately that will make the biggest impact? Then promise yourself you will do it. Set a date and get it done. Is there anything more important?

If you answer and execute on the questions above you will thereby increase your capacity to deliver on your promises. It's that increased capacity that translates to business growth.

Make it up, make it fun, and make it happen!

Machen P. MacDonad is a certified life and business coach with ProBrilliance Leadership Institute in Grass Valley. He can be reached at and (530) 273-8000.

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