Five ways Black Friday is changing
December 17, 2012
Ways Black Friday is changing
That annual trip to the shopping mall the day after Thanksgiving is a tradition for many families, marking the official start of the holiday season.
Here are four ways Black Friday has changed and what it means for shoppers this holiday season:
More retailers are now giving out their own ads. Years ago, Black Friday sales ads were leaked from retail and printing company employees. Now marketing executives have started giving them out ahead of time to Black Friday deal sites, news outlets and even social media followers in hopes of building buzz about their sales.
Less need to camp out as deals shift online. Probably the biggest change in Black Friday has been the steady migration of sales from brick-and-mortar stores to the web. While retailers want consumers to buy in stores — because they tend to buy more there — they can't afford to alienate online shoppers.
More sales start Thanksgiving or very early Friday morning. In an effort to best their rivals, and claim a greater share of holiday spending, retailers have been opening up earlier and earlier. While a 5 or 6 a.m. Friday start time used to be the norm, now shoppers may have to pull an all-nighter to land the best deals.
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More chains offer secret, last-minute Black Friday deals online. Once most of the Black Friday ads have been published on sites across the Web, a second wave of discounting, not featured in leaked ads, takes place.
— Courtesy MSN Money