Event brings info about clean tech to county businesses | TheUnion.com

Event brings info about clean tech to county businesses

Jennifer Terman
Staff Writer

The rise of globalization has made the undertaking of global challenges a pertinent focus of some local businesses, which the Nevada County Economic Resource Council seeks to highlight with its sponsorship of a local clean technology event.

Sacramento Area Regional Technology Alliance is hosting a CleanStart PowerUp event 4-7 p.m., Tuesday, as a way for businesses to connect with colleagues, pitch products, companies or ideas and receive feedback. A four-minute video raffle prize will also be offered.

"Everyone knows there is a lot of strong technology going on in this area," said Economic Resource Council Executive Director Robert Trent. "This kind of event is to highlight some of those companies and build relationships between organizations that are local and regional to support the growth of cleantech companies."

According to http://cleantech.com, cleantech is new technology and related business models that offer competitive returns for investors and customers while providing solutions to global challenges and focuses on the roots of ecological problems with new science and emphasis of natural approaches.

"There are companies that are using technology to solve major issues that we're facing, not necessarily just green, but processes that can work to make the world a better place, too," Trent said.

Businesses that participate in the PowerUp event can also introduce themselves in a free virtual business expo and create a promotional video with professional videographer Doug Kohl of Sierra Communications.

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"It should be a fun event," Trent said. "Everyone's going to get a chance to interview and speak about their company."

There will also be free table space to showcase products.

SARTA is a nonprofit corporation founded in 2001 with the mission to accelerate the growth and development of technology companies in the nine-county region of Nevada, Placer, Butte, El Dorado, Sacramento, Solana, Sutter, Yolo and Yuba counties.

CleanStart is a SARTA initiative designed to accelerate the development of clean technology and empower entrepreneurs with knowledge, capital and connections critical to creating a successful new business, according to the website.

Even those without a business are welcome to attend, Trent said.

"Anyone interested in clean technology should attend."

To contact Staff Writer Jennifer Terman, email jterman@theunion.com or call 530-477-4230.

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