Colfax Avenue businesses host Grass Valley event Sunday
July 26, 2013
An event Sunday is geared to introduce Grass Valley's new businesses on Colfax Avenue to the community.
Virginia Cayer from VJ's Salon and Day Spa at 250 Colfax Ave. is recognizing Summer Thyme's Bakery and Deli's relocation to 233 Colfax Ave., as well as introducing the new business Green Light, 257 Colfax Ave., which offers recycled and repurposed home decor.
The event will also highlight the change in ownership of Dena's Off Main Street at 408 Colfax Ave, which was sold to Robin Claridge and renamed Robin's on the Avenue.
Dena Yates, the former owner, will open a new spray tan business at VJ's Salon and Day Spa.
“We’re going to welcome everybody and have a little block party.”
Virginia Cayer from VJ’s Salon and Day Spa
Claridge has made some changes to Robin's on the Avenue.
She revamped the decorations and introduced a new wardrobe. She plans to offer discounted items, some up to 50 percent off, over the next two weeks.
She said she looks forward to meeting other business owners through the get-together Sunday.
"I've only met Corisa (Cobden) at Green Light so far, so I think it'll be a real fun thing," Claridge said, adding the Colfax Avenue is significant to her because her family was born, raised and lived in the area for several generations, and Colfax Avenue was her grandfather's favorite area when he was a child.
"I love being a part of it," she said. "I've been eating pasties as soon as I could chew."
About a year ago, Cayer and Amy Cooke, owner of Summer Thyme's Bakery, started an association of Colfax Avenue businesses called "The Avenue" as a way to unite the businesses and foster involvement.
"Colfax Avenue isn't like downtown. It doesn't have a coalition," Cayer said. "We're tailoring it after the Seven Hills District in Nevada City. Years ago, nobody knew where that area was, and once they formed the district, that changed."
Colfax Avenue newcomers Cobden and Benjamin Lovett, who opened Green Light in May, are glad they moved into an area with a concern for inclusion and promotion.
"When we moved into the space, we didn't realize what a great kind of business community had already started," Cobden said. "It was exciting for us to have that be a part of our new space, and they've been very welcoming to us. When you start a new venture, having that support is really wonderful."
Sunday's event will take place 1-3 p.m. and include hors d'oeuvres, drinks and a meet-and-greet with the new business owners.
"We're going to welcome everybody and have a little block party," Cayer said. "We're going to have everybody meet each other."
To contact Staff Writer Jennifer Terman, email firstname.lastname@example.org or call 530-477-4230.
*The story was changed to indicate that Dena Yates will open a new spray tan business at VJ's Salon and Day Spa.
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