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July 8, 2013
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10 points for growth

This past week we celebrated our independence as a nation. In 1976, 13 colonies separated from the United Kingdom, declaring independence from its rule and tyranny. This week I suggest you continue that celebration with the focus of becoming independent from any limiting thoughts that may be holding you back as it relates to the growth and well-being of your business.

Here are 10 suggestions to help you succeed in celebrating significance and independence. Know this forecast to be irrefutable.

1. Business will continue to go where invited and remain where it is appreciated. Make it easy and fun for people to engage and do business with you and your company.

2. Reputations will continue to be made by many acts and be lost by perhaps just one. There is no need to show off and risk falling down the mountain. Just show up and do what your customers expect of you. This will set you apart.

3. People will go right on preferring to do business with friends. A friend is someone we know, like and trust. How are you getting potential customers to know you, like you and trust you enough to do business with you?

4. Go-givers will become the best go-getters.

5. The extra mile will continue to be free of any traffic jams. Not as many people as you may think are willing to go the extra mile. Be the one that is willing. It is a rather prestigious club.

6. Performance will continue to outsell promises. In the end, people want and will pay for an intended result. Perform in a way that achieves that for your customers. Talk is cheap.

7. Enthusiasm will be as contagious as ever. It has been said that sales is nothing more than the transfer of enthusiasm. Be excited about your product and services and how they benefit your ideal clients. Your ideal clients will catch the vision and want to do business with you because of it.

8. Know-how will surpass guess-how. It is no longer just the information age. It is the age of implementation. It is one thing to know the path. It is another to walk it. Walk the path and shine the light for others to travel, as well.

9. Trust, not tricks, will keep customers loyal. It is the ultimate bond. People are always looking for more certainty in their lives. Trust provides a sense of certainty.

10. Quality will be prized as a precious possession. Though we may live in an age of consumerism, planned obsolescence and product revisions in the double digits, people will always want quality. What are you doing to build in the quality your clients and customers crave?

This week hold these 10 points as your guide for growth and well-being in your business. Throughout your day, check in with yourself to see how you are performing to the levels necessary for you to separate yourself from mediocrity. Hold the vision of your desires and move toward achieving what you really want for yourself.

Here’s to Freedom.

Make it up, make it fun, and make it happen!

Machen P. MacDonald, CPCC, CCSC is a certified life and business coach with ProBrilliance Leadership Institute in


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The Union Updated Jul 8, 2013 01:05AM Published Jul 8, 2013 01:02AM Copyright 2013 The Union. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.