Ways Black Friday is changing That annual trip to the shopping mall the day after Thanksgiving is a tradition for many families, marking the official start of the holiday season. Here are four ways Black Friday has changed and what it means for shoppers this holiday season: More retailers are now giving out their own ads. Years ago, Black Friday sales ads were leaked from retail and printing company employees. Now marketing executives have started giving them out ahead of time to Black Friday deal sites, news outlets and even social media followers in hopes of building buzz about their …