Mint, a skater-chic women’s clothing storefront located on the 100 block of Mill Street in downtown Grass Valley, will move its operations across the street next month in order to neighbor the shop’s brother business, Goodtimes Boardstore, a skater-hip men’s apparel shop.
Nevada County natives Sam Anderson and Gus Coronel own both stores and say the move will help them manage their stores more efficiently.
“It’s closer to Goodtimes, so logistically it would be easier to run,” Coronel said. “The business side of Mint takes place in our Goodtimes office, so it’ll be easier to manage; the new building has a lot more character, and it’s just going to be a nicer situation for us.”
The first Goodtimes location was opened in Nevada City in 1997, and after much demand, the local duo opened a second store in Grass Valley in September 2001. Although the store focused on men’s clothing, Coronel said they would often sell women’s shoes as well, and after seeing interest and demand for more women’s apparel, Coronel said four years ago he decided to begin the planning and implementation of Mint.
“We could see that the market was on the rise and it was a very underserved demographic in our area,” Coronel said. “Everything’s kind of catered toward older women, so we wanted to offer things we already had access to. We already had accounts with the brands like Volcom, Obey, and Toms and Converse and Vans, so we wanted to offer that to the women of our community and the girls.”
Coronel says encouraging people to shop local is a very important aspect of the local economy, and says Mint was opened to fill a void in the area.
“It sustains our jobs and many other jobs in the area, but also it’s an inconvenience to have to drive to the mall in Roseville,” Coronel said. “And we felt that our community, given its size, didn’t need to miss out on things like that. We had that opportunity to provide clothing that people felt they could only find in a mall setting.”
While Mint does provide brands and products local shoppers can find at any mall, Coronel says it is the store’s specialized products that set them apart.
“We do a little better job providing more unique items,” Coronel said. “When you go to a mall you get buyers buying from a nationwide chain so they don’t select anything specifically for their region. Their buyers just buy for 100 stores, but we can kind of pick and choose for our consumers based on what they want, and what they’re asking for.”
Mint, which opened in its current location last fall, is taking over a space once run by Assemblage, a store selling an eclectic new vintage mix of products for the home and body. While the new location will be smaller at 1,000 square feet, Coronel says the space is perfect for what they are trying to accomplish.
“We just really want to get open and get our legs going in there,” Coronel said. “We’re working really hard to provide products for people so they don’t have to leave town. That’s really our drive, to keep our economy local and save anybody some gas money from having to go down the hill.”
To contact Staff Writer Ivan Natividad, email firstname.lastname@example.org or call 530-477-4236.