The Nevada City Chamber of Commerce, through a volunteer group, has begun a new marketing plan that focuses on its online presence and bringing traffic to the chamber website. “Right now, we’ve got three brand (concepts) that we think best characterize the key attributes of Nevada City from a visitor’s perspective: quaint, historic and scenic,” said Lex Matteini, marketing director of the group. “What we wanted to do is expand those things we’re known for into as many types of experiences as the city could really fulfill well.” Due to the decline in local business, the primary focus of the …