With the environmental movement on the rise, services that can help consumers easily transition into more eco-friendly behaviors can be beneficial. Online nonprofit Environmental Consumer, through enviroconsumer.org, aims to help consumers who want not just to be more environmentally responsible, but to take action. “Often the situation is that people want to do the right thing and they need tools to help them do it,” said Lisa Frankel, board member for the Nevada City-based organization. “As individuals, we have the best intentions about making good decisions about our purchasing practices, but don’t always know the best way to go about …