The Union staff

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March 20, 2014
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Strong keeps making history

Members of the The Union staff were surprised to find a treat in the mail Thursday, as Wheaties delivered a box of the breakfast cereal bearing the image of Nevada City’s Evan Strong, who won gold at the Paralympics in Sochi last week.

“Snowboard cross champion Evan Strong (@strong_evan) made history after an inspiring performance in Sochi this week, taking home gold and becoming the first elite para-athlete to appear on the iconic Wheaties box,” the news release stated. “With his determination, perseverance and superlative athletic performance, Evan joins fellow American Champions Mikaela Shiffrin and Sage Kotsenburg with a limited-edition Wheaties box scheduled to hit store shelves this spring.”

“We are extremely proud to have Evan as a member of Team Wheaties,” said Jeff Tang, marketing for Wheaties. “His remarkable attitude toward overcoming adversity is truly inspiring. We are honored to celebrate his athletic accomplishments, as well as the strength, courage and generosity that define him as a role model to other athletes.”

“Strong who currently resides in Nevada City, Calif., excelled at extreme sports at a young age, even securing his first skateboarding sponsorship at 13. However, his life was forever changed at 17, when he lost his left leg as a result of a tragic car accident. Inspired by the Challenged Athletes Foundation, and with the support of his family, Strong began training again and soon added snowboarding to his list of athletic achievements — reaching the pinnacle with a historic gold-medal performance in Sochi.”

Strong unveiled the box cover Thursday.


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The Union Updated Mar 21, 2014 12:41AM Published Mar 21, 2014 10:18AM Copyright 2014 The Union. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.