Film takes a look at sugar, incorporated |

Film takes a look at sugar, incorporated

Chuck Jaffee
Special to Prospector

Eat better. Exercise more. That's all you need to know, and you already know it.

Well, there's something else you need to know. You already know this, too, but you don't know enough. If you did, you might get fed up with the forces shunting health consciousness into irrelevancy.

"Fed Up" is a great name for a documentary, not the least of which is the opportunity for the film makers to emphasize the first letter in each of those two words. Yes, those two letters summarize what food corporations think of you.

For profit — the lifeblood of corporate "persons" — the food industry does way more than glamorize unhealthy behavior. They bake financial entanglement into money-strapped school districts for the express purpose of entrenching anti-health into the moldable behavior of developing consumers. (You typically refer to them as your children.) They inject high fructose corn syrup into the soul (sic) of government. They cook up tactics that suppress research and information.

"Fed Up," as a film title and a film, responds to corporations that whisper messages to eat and drink responsibly, but shout conveyor belts of super sizing, designer spin-offs, and repeat trips to the trough. They're upselling you constantly. They're feeding you up a deliverance of obesity, diabetes, and shame on you for not having the will power to manage your health better.

Corporate accountability … a pox on you for even suggesting it.

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"Fed Up" as a film experience isn't exactly a revelation, unless you entertain being fed up about a nearly evil subversion of the golden rule beneath business as usual. See "Fed Up." We need to see such well-crafted reporting to remind us about our shortcomings, especially reports that nail profit-mongering, fault-magnifying corporations.

Tip (however well you may know it): soda (tons o' sugar); designer alternatives from coffee-like boosts to sport-sounding refreshments to flavor-infused waters (tons o', tons o', tons o' sugar). Corporations add tons o' sugar everywhere. Do what you can to stay off the corporate sugar train.

"Fed Up" shows at 7 p.m., Sunday at the Nevada Theatre.

Chuck Jaffee of Nevada City likes to plug people into the spirit of independent filmmakers. Find his other articles for The Union at (Chuck Jaffee also doesn't mind taking a fed up opportunity to plug people into passing a Constitutional Amendment to restrict the worst of corporate "personhood.")

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