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Open publication - Free publishing

For more advertising and marketing information:

Contact your sales representative at: (530) 273-9561

The Union's Digital Toolkit. Connecting you to new customers!

Open publication - Free publishing

Classified Ad: Place your own ad here

Special Sections Calendar View PDF of 2009 Special Sections Calendar

Most recently published Special Sections

Political Content and Elections Advertising

Editorial Contact

For all political inquiries or press releases, please submit them in a doc or PDF format to Brian Hamilton at bhamilton@theunion.com. For questions Brian can be reached at (530) 477-4249.

Advertising Contact

For all advertising needs, please contact Julia Stidham at jstidham@theunion.com or (530) 477-4243 and you will be contacted by your assigned Account Representative.

Circulation Contact

If you are interested in receiving a paper or have online access throughout you campaign, please contact Amanda at (530) 477-4215 or ajaramillo@theunion.com.

POLITICAL ADVERTISING GUIDELINES, The Union Newspaper

• Any advertisement that addresses a ballot issue, candidate or office holder is considered political advertising. This includes thank you messages aimed at putting a candidate or office holder in an esteemed light.
• Political ads for statewide or national offices or issues are charged the national rate, $35.00 daily and $37.00 Saturday per column inch. This applies even if the sponsoring individual or group is local. Political ads for local (city, county) offices or issues are charged the retail rate of $26.46 daily and $28.46 Saturday per column inch.
• All political advertising is CASH WITH COPY or appropriate payment guarantees must be secured (e.g. escrow account or credit card hold). However, payment prior to reviewing the ad does not ensure publication.
• See below for specific candidate and initiative, issue, advocacy guidelines.

POLITICAL CANDIDATE ADVERTISING

• The Union wants to encourage healthy civic debate by allowing advertising that expresses the opinions of candidates, issue-oriented groups, companies and people. We recognize the need for competitive statements from candidates or groups but seek to provide a fair and accurate forum by discouraging unsubstantiated facts or claims.
• All political advertising must contain the individual responsible for the advertisement along with an identifiable street address. A post office box is not acceptable. In cases of ads being placed by a committee or organization, a member must be named. Examples: Paid for by Citizens to Elect John Smith, Dave Jones, Treasurer, 123 Main Street, Grass Valley, CA
• Political advertising may not contain defamatory, slanderous or libelous content in text or illustration particularly attacks of a personal, racial or religious nature or which discriminates on grounds of race, religion, national origin, gender, sexual orientation, age or marital status.
• Political advertising may not violate or conflict with local, state or federal laws.
• Political advertising that contains accusatory copy or illustrations or claims of misconduct or illegal activities must be substantiated. For example, an advertisement paid for by one candidate that refers to an opposing candidate's record or statements should be accompanied by documentation that shows example of the voting record or public record or media quotes attributed to the candidate. The advertiser is responsible for providing this support material. Advertising that quotes, paraphrases, or refers to court decisions, official actions of public officials should be accompanied by a copy of the decisions, actions or legislation referred to in text.
• Political advertising that contains endorsement names must have written approval from each person whose name appears in the advertisement along with the person(s) name, address and phone number.
• No The Union newspaper article may be accepted for inclusion in political initiative, issue or advocacy advertising without written consent of the publisher.
• The Union newspaper endorsement of a political candidate are acceptable for inclusion in advertisements only if they are from the current election period and are for the office currently sought.
• Each political advertisement will contain the phrase "(Paid Political Advertisement)", using the parenthesis set in 9-point Newton medium type. The phrase will be set only once in the center at the very top of each ad.
• If the ad is designed to look like a news story, we will follow our current policy governing editorial-style advertising by setting the same phrase "(Paid Political Advertising)" in 9-point Newton medium type, one, two or three times at the top, depending upon column width measurement as follows: Once at the top of 1, 2 or 3 column ads Twice across the top of 4 or 5 column ads Three times across the top of 6 column ads.
• The Union editorial typefaces cannot be used in advertising copy. Restricted fonts include, but are not limited to Century, Helvetica, Carta and Universe.
• No new issues can be introduced in advertising running less than 72 hours prior to election day.
• The Union newspaper reserves the right to cancel an advertisement, even if it was originally accepted and acknowledged.
• All specific position requests will be charged 20% of the ad cost.
• All ad copy for ads in this category will require the approval of the Publisher prior to publication.

POLITICAL INITIATIVE / ISSUE / ADVOCACY ADVERTISING

The Union newspaper wants to encourage healthy civic debate by allowing advertising that expresses the opinions of issue-oriented groups, companies and people. We recognize the need for competitive statements from companies, groups or individuals but seek to provide a fair and accurate forum by discouraging unsubstantiated facts or claims.

• All political initiative, issue and advocacy advertising must contain the individual responsible for the advertisement along with an identifiable street address. A post office box is not acceptable. In cases of ads being placed by a committee or organization, a member must be named. Examples: Paid for by Citizens to Promote Proposition XXX, Dave Jones, Treasurer, 123 Main Street, and Grass Valley.
• All political initiative, issue and advocacy advertising may not contain defamatory, slanderous or libelous content in text or illustration, particularly attacks of a personal, racial or religious nature or which discriminates on grounds of race, religion, national origin, gender, sexual orientation, age or marital status.
• All political initiative, issue and advocacy advertising may not violate or conflict with local, state or federal laws.
• Political advertising that contains accusatory copy or illustrations or claims of misconduct or illegal activities must be substantiated. For example, an advertisement paid for by one advocacy group that refers to an another advocacy group's agenda or statements should be accompanied by documentation that shows example of the public record, publications or media quotes attributed to that group. The advertiser is responsible for providing this support material. Advertising that quotes, paraphrases, or refers to court decisions, official actions of public officials should be accompanied by a copy of the decisions, actions or legislation referred to in text.
• All political initiative, issue and advocacy advertising that contains endorsement names must have written approval from each person whose name appears in the advertisement along with that person(s) name, address and phone number.
• No Union newspaper article may be accepted for inclusion in political initiative, issue or advocacy advertising without written consent of the publisher.
• The Union newspaper endorsements of a political initiative, issue or advocacy advertising are acceptable for inclusion in advertisements only if they are from the current election period and are for the office currently sought.
• Each political advertisement will contain the phrase "(Paid Political Advertisement)" or "(Paid Advertisement)", using the parenthesis set in 9-point Newton medium type. The phrase will be set only once in the center at the very top of each ad.
• If the ad is designed to look like a news story, we will follow our current policy governing editorial-style advertising by setting the same phrase in 9-point Newton medium type, one, two or three times at the top, depending upon column width measurement as follows: Once at the top of 1, 2 or 3 column ads Twice across the top of 4 or 5 column ads Three times across the top of 6 column ads.
• The Union newspaper editorial typefaces cannot be used in advertising copy. Restricted fonts are Century, Helvetica, Carta and Universe.
• All political initiative, issue and advocacy advertising must be submitted to The Union newspaper on regular copy deadlines. Absolutely no exceptions will be made.
• No new issues can be introduced in advertising running less than 72 hours prior to election day.
• The Union newspaper reserves the right to cancel an advertisement, even if it was originally accepted and acknowledged
• All ad copy for ads in this category will require the approval of the Publisher prior to publication.

The Union (print) Media Landscape

We want to be your marketing partner to help your business succeed. In our efforts to do that we've conducted surveys to determine your current and potential customer reading preferences. Here are some of the results of a December 2006 readership survey. When questioned about readership of Daily Newspapers:

69% read The Union

28% Sacramento Bee

8% San Francisco Chronicle

7% Auburn Journal

24% Did not read any

TheUnion.com (web) Media Landscape

In the summer of 2007 we hired an independent consulting firm to conduct a survey to discover how our community uses the internet. The results were very informative and gratifying. They support our assertion that we can provide our advertisers not only a larger audience but more customers. We're not just saying that, the numbers speak for themselves. By the way, we are the only advertising venue that is willing to provide our customers with actual facts and figures regarding their advertising campaign. The following information is taken from survey results that may be of interest to potential advertisers:

Of the survey participants:

90% use the Internet daily

74% visit The Union.com more than 3 times per week;

53% visit daily

88% have used the Internet to purchase products or services

49% of those surveyed researched products online but purchased LOCALLY

93% read The Union at least once a week

71% of TheUnion.com readers do not subscribe to The Union print edition

37% of participants had placed a Classified ad in the previous 12 months

TheUnion.com

Taking your business to the internet and beyond

TheUnion.com is Nevada County's most popular Web site and is the first site many Bay Area and Sacramento area people see when looking for information about Grass Valley, Nevada City and Penn Valley. By advertising on TheUnion.com you can reach additional readers every day, over and above your print newspaper ad schedule. Visitors return several times a day increasing your ad message frequency and strengthening consumer awareness of your products and services. Use TheUnion.com for Grass Valley Advertising and Nevada City Advertising.

TheUnion.com is interested in the highest quality advertisers. When you advertise on TheUnion.com you will be placing your brand on a high quality family friendly site and you can be assured that your brand will only be associated with other high quality brands.

TheUnion.net

Nevada County's most popular Internet Service Provider is TheUnion.net. TheUnion.net provides dialup, DSL, and Fixed Wireless service to connect Nevada County to the Internet.

The Sierra Sun in Truckee

See our sister news site covering the Eastern Nevada County area of Truckee, California and north Lake Tahoe

The Union e-Edition

Get your newspaper without the paper!

The Union eEdition is an exact duplicate of The Union print edition that is available online. It features all the ads and stories in the same format that you find on the printed page in an easy to use online format.

See the The Union's e-Edition Here (Subscription Required).

Marketing Services

In today's competitive media landscape, your message needs to stand out. The Union, will make that happen. With more than 144 years in the community, there is no other media outlet in the area that knows the pulse of the Western Nevada County market more than The Union. Allow The Union's marketing experts to customize your marketing needs today.

Commercial Print

Quality counts. With our own printing plant on the premise and long-standing relationships with trade presses, we are equipped to provide top-notch printing of your pieces with quick turn-around.

Design & Layout

From print advertisements and fliers to online banners and Web site development, we house a fully-staffed creative services department of qualified and professional designers who will fully listen to what you want.

Email marketing

One of the most cost effective means to reach your audience. Allow The Union to write, edit and send email messages to your targeted audience or customer database.

Project Management

The Union can help execute your marketing plan with sophisticated project managers. Moving forward, stress-free.

Direct Mail

Get your message directly to your audience, without the timetables created by other media. The Union will design, deliver and measure the effectiveness of your targeted message.