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Saturday, November 14, 2009

FireFacts group carves out child fire safety niche; finds home



The members of FireFacts.org are, from left, Kim Strickland, founder Brad Ballard, Amanda Efird and Mike Strickland. The operation recently moved into the second floor of the historic firehouse on Broad Street, downtown Nevada City.
The members of FireFacts.org are, from left, Kim Strickland, founder Brad Ballard, Amanda Efird and Mike Strickland. The operation recently moved into the second floor of the historic firehouse on Broad Street, downtown Nevada City.ENLARGE
The members of FireFacts.org are, from left, Kim Strickland, founder Brad Ballard, Amanda Efird and Mike Strickland. The operation recently moved into the second floor of the historic firehouse on Broad Street, downtown Nevada City.
A local man who developed an interactive fire safety program has moved into a historic firehouse in downtown Nevada City.

Brad Ballard, who founded FireFacts.org after receiving the idea in a dream, and three co-workers now occupy the second floor at 422 Broad St.

They recently supplied thousands of copies of the latest version of the CD for fire safety events last month at 225 Sears hardware and Kmart stores across the country, including the Kmart in Grass Valley, that featured a partnership with Farmers Insurance Group and First Alert.

The events targeted families with young children. Ballard's mission is to use his interactive program to eliminate child deaths from home fires by teaching children how to escape in case of fire.

Now, the little group is filling “requests topping 500,000 CDs from fire departments and schools across the U.S.,” Ballard said.

They also ship themed teddy bears, sticker badges and T-shirts.

In addition, “we're running a nationwide ‘Name Our Firehouse Puppy' contest that will benefit the winning student's school with a $10,000 computer lab upgrade, and the school's (local) fire department with $3,500 towards their public education program,” Ballard said.

The governor of Missouri also is interested in getting the DVD into every school, Ballard added. The new version can be used by teachers who give “homework” to parents teaching them the importance of working smoke alarms and having a fire escape plan.

See more at FireFacts.org.

To contact City Editor Trina Kleist, e-mail tkleist@theunion.com or call 477-4230.


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